Sunmark Publishing Rights Highlights
and NEWS Mail--April 2014 Issue

takubouHi. I’m Taku Hirasawa, a member of the rights team at Sunmark Publishing. I also work as an editor, and my 8th year at the company is just beginning this April. Of course I love my daily job, and at the same time I also love a variety of activities such as playing tennis, running, snowboarding, taking photos, and going on trips. But the thing I like best to do is……eating! In any restaurant I’m always looking for a favorite new dish, and once I find a good one, I can’t stop eating it until I become full and unable to move. It might be better to call this habit the hobby of my life. Even now, my favorite food is the Japanese rice ball called onigiri, but I’m also interested in any other cuisine regardless of the country it comes from, so if you have any good recommendations, please let me know.

If you have any questions or inquiries about this NEWS Mail, please contact Mr. Ichiro Takeda, Rights Department (rights@sunmark.co.jp).

Topic of the Month

You Are What You Ate Six Months Ago by Aya Murayama has reached sales of 80,000 copies in three months!

A revolutionary book about food and health, You Are What You Ate Six Months Ago, by Aya Murayama is now becoming a new hit from Sunmark. The author is an “athlete food master” and she tells us how to control our appetite in order to lose weight in a healthy way. For more details, please check the Hot Titles for this month.

Hot Titles

You Are What You Ate Six Months Ago

by Aya Murayama

ISBN978-4-7631-3316-8

205 pages / December 2013 / 1,400 yen (w/o tax)

Eat what you want, as much as you want, and still lose weight in a healthy way!

Description

“I shouldn’t eat that.” “I won’t eat that.” “Today is the last day I’m eating this.” As of today, forget about saying things like that. This book is about how to control your appetite and eat what you want, as much as you want, in a healthy way without adding weight. In simple terms, controlling your appetite is about wanting to eat things that are good for your body. Have you ever heard a model saying that she eats whatever she wants, as much as she wants? Models aren’t fit because of their body types-they just have the right appetite for food that won’t make them fat. We’re not born with the “right appetite.” Anybody can change their appetite anytime.
If you change what you want to eat instead of what you eat, you will genuinely begin to desire healthy food. This book will show you how to do that.

From the table of contents

– How to get the golden ticket to lifelong health
– Why do we eat food that’s bad for us?
– Your instincts won’t make you happy
– Believing that you won’t add weight if you eat salad is a big mistake
– What you eat and how you eat it–not your willpower–will change your life
– How to get the right appetite
– What to do if you keep overeating
– If you’re eating out, go to a yakitori restaurant
– Which will make you add weight: eating a rice ball and pork or just a rice ball?
– Your refrigerator’s metabolism is the same as your metabolism

From the editor

Of all the books I have worked on, I truly felt that this one was written just for me. I’m embarrassed to admit that until I came across this method, I was caught in an unfortunate cycle where I used to eat a lot out of stress even though I was perpetually on diets. When I tried to follow what the models in magazines said about “eating what you want, as much as you want,” I kept putting on more and more weight. All I knew was hopelessness! Then I tried Ms. Murayama’s methods of controlling my appetite, and the strange thing is that I started to notice that I was no longer craving the snacks and fatty foods that I used to eat every day.
That was a big shock for me! I had always blamed my weight on my body type, but then I started to believe that I could become the kind of person who eats whatever he wants without getting fat! I sincerely felt the effects of this book. Though it might be something that’s difficult to suddenly believe, you can actually change your appetite. For all the people who get the urge to go to the convenience store in the middle of the night to buy snacks or Chinese noodles, I recommend reading this book.

Author:

Aya Murayama

Aya Murayama is an appetite consultant. She is Japan’s first “athlete food master” and a vegetable sommelier, and she’s also a triathlete. After working as a producer at a radio station and a video production company, she acquired an athlete food master certificate in 2010. Later, using her knowledge and experience as an active triathlete, she appeared on TV, in magazines, on the radio and in various events. In 2012, she came first overall in the Tateyama Wakashio Triathlon, and she also participated in the 2012 IRONMAN 70.3 World Championship.
Ms. Murayama gained popularity when, in collaboration with Kagome Company Ltd., she designed a tomato recipe for athletes taking part in the 2013 Tokyo Marathon. She is currently teaching at the recently established Adams Campus while participating in a wide range of activities, such as running and food events, and providing counseling for lifestyle diseases. She also gives advice on food and exercise to professional athletes and amateur runners.