Company Mantra

Sunmark Publishing.

Your life in your hands

A Sunmark book is physically light, yet it contains much energy from many people. Consider the author’s lifelong effort, the editor’s enthusiasm, possibly an artist’s visual contribution, the printers’ dedication, the hard work of the sales staff, the long hours from the delivery team, plus the care and attention from the bookstore workers. Then, of course, the critical participation of the reader, who we hope may be inspired by the book and carry this energy onwards in life.

A message from the President of Sunmark Publishing

 

Seiichi Kurokawa

Publisher and President, Sunmark Publishing Inc.

Encountering Words

 

The history of content has changed from long form to short form. In the world of film, the feature-film-length movie soon became the television program to be enjoyed in one’s living room. From the emergence of YouTube, we now have the short videos of TikTok.

 

For print media also, we have seen similar trends towards short-form content – from books, to blogs, to Twitter. In other words, history is changing from a long game to a short game. In an age overflowing with services where everybody is busy, creators are competing for users’ disposable time with “short content” while keeping production time and staff involved to a minimum.

 

In this time at the height of the short game, books represent the long game. A single book can have 100,000 words and take hours to read. It takes months or years for the author and editor to shape this book’s manuscript and then the efforts of many more people to bring the book out into the world.

 

Does the book still have a place in such a world? I believe without a doubt that it does. This is because books contain all the energy of the author, which then has the power to change the life of the reader. Humans need the support of words. We create encounters between people and words. We put this thought into our message of “a book of energy in the palm of your hand.”

 

 

Spreading the “First Drop” to the World

 

One characteristic of books is how an author and editor devote their lives to creating a single volume. This becomes the “first drop” which then spreads through the world like a ripple. Our publication of former-honorary president of Kyocera, Kazuo Inamori’s book A Compass to Fulfillment (Ikikata) sold 1.5 million copies in Japan and rippled out to China, where it became a megahit selling over 6 million copies. Marie “Konmari” Kondo’s book The Life-Changing Magic of Tidying Up has sold a record 14 million copies worldwide and was turned into a popular Netflix show. After becoming a hit series in Japan with over 1.4 million copies sold, playwright Toshikazu Kawaguchi’s Before the Coffee Gets Cold became a global bestseller and was made into a movie in Japan. A Hollywood adaptation is currently in the works.

 

Our “first drops” have crossed oceans and become ripples spreading throughout the world.

 

 

Challenge the Impossible

 

I like the words of the famous manga artist Takehiko Inoue, known for series such as Slam Dunk ー “Challenge the impossible.” These words show Inoue’s faith in his creations. I want us to be a team that is always challenging ourselves to create not just content that anyone can make, but a “definitive book” that will change the times and how people think.

 

“If you want to go fast, go alone. If you want to go far, go together.” What we at Sunmark Publishing aim for is to create the first drops that will spread ripples of happiness throughout the world. We want to give the “joy of life” to as many readers as possible. In this era of great change for the publishing industry, we will continue to challenge the world with the power of our team.

Sunmark Publishing Philosophies

Cover your market

We observe buyers at bookshops around the world. Most buyers give each book cover only a few seconds glance when they are browsing. Eventually they are attracted by one cover, open it and read further. So a book needs a fantastic cover to catch their eyes quickly. Research the target market of your book. Learn what attracts them. Not only this, it is also important to study what else your book is competing against in its category. With only a few seconds to stand out on the bookshelf, it’s important to cover your market.

How to learn from the naturally occurring principles of life

The natural universal principles of life govern more than we easily recognize. Everything from living things, to the rise and decline of businesses and nations, are all governed by natural universal principles. Sunmark keep all this in mind when thinking about the direction that a book is likely to take. We keep our goals high, while being aware of staying in harmony with the natural principles of life.

The next big hit can comes from the bizarre

The bizarre, is when things are different from their generational norm. These things actually have the potential to make something that will bring forth the next generation. Just as many living things adapt when presented with a sudden change, new bestsellers come about when there's a fresh new image or surprise.