240 pages / October 2016 / 1,500 yen (w/o tax)
Move your life forward with “one line.” Practical reading skills introduced by one of Japan’s top book reviewers.
Reading is about finding the “one line” out of thousands that shapes your future. In this book, the editor of the popular business book review mail magazine Business Book Marathon and charismatic producer who introduces bestselling books to the rest of the world fully discloses a slew of recommended books along with useful reading tips.
Included in the appendix are the author’s “44 parts I underlined.”
Preface: One line can change your life
– Just one line is enough
– Novels are for consumption, business books are for investment
– Assessment is about understanding
Chapter One: How not to read
– It doesn’t matter whether it’s entertaining or not
– Book reviews are unnecessary
– “Read the whole book” is just a bias
– Narcissistic acts that confirm your own beliefs are pointless
– Suckers who underline surprising and likable words
– 11 strategies for gaining insight through browsing “must-read” books
Chapter Two: Don’t read fast; take your time
– Speed reading is unnecessary. Take your time with new information
– Unsuccessful people set goals to read a certain number of books per year
– Is it an easy read, or is it hard work?
– Wise people never ridicule hard workers
Chapter Three: Focus on one area at a time
– Why Boris Becker coached Novac Djokovic
– Reading tactics to improve your forte and reduce your weaknesses
– Eight areas to “practice” to reach the top
Chapter Four: Don’t look at results, look at causes
– The cause is the “center bowling pin”
– Unicharm will cross national borders
– Seijo Ishii likes the C-ranking?!
– The “ABC process” that KADOKAWA prefers
– What is USJ’s “center pin?”
Chapter Five: Make something different, not the same
– Why TSUTAYA BOOKS Daikanyama expanded their parking lot
– “Differences” come from “combinations”
– The best businesspeople talk about tax reductions
– What is the upper reach of your business?
– Is it true that “the sauce is more important than the pork cutlet”?
Chapter Six: Don’t look inside, read the background
– What you learn from the bestsellers
– Gakumon no susume is Keio University’s brochure!?
– What you can learn from “My Italian”, a famous Italian restaurant in Japan
– You have to go there to experience the circumstances
Chapter Seven: Challenge yourself to be cultured!
– Whether “intellectual curiosity” wins over “fear”
– Money can be snatched away, but wisdom cannot
– If you strive for incompetence, take more time
– How to tackle thick books
– The more you underline, the better you will get at choosing what to underline
Final Chapter: Blue
Appendix: “44 parts I underlined.”
“Underlining areas that make you think, ‘Right, that’s exactly what I thought!’ is nothing more than narcissism. Simply reassuring yourself that you’re ‘right’ about something doesn’t promote real growth. Even when you don’t feel comfortable with what you’re reading, there can be a line that grabs your attention. These are the lines I want to underline. Underlining highlights new information, useful passages and passages that challenge our way of thinking – things that do promote real growth.”
Which of the many business books do successful people choose to read, and how do they incorporate the acquired information into their careers? The best person to ask is none other than Eiji Doi, a publishing producer who is an expert on business books. We hope using red lines, like the one on the front of this book, to underline important words will change the rest of your life.