188 pages / July 2012 / 1,400 yen (w/o tax)
Do you know the truth behind sales that only the top 5% of salespeople apply?
“So that’s how successful salespeople talk!”
What’s the difference between successful salespeople and unsuccessful salespeople? Superior products? Communication skills? Actually, the top 5% of salespeople don’t explain their products or engage in small talk when they’re making a sale.
So what do they do? The answer to that question is in this book.
Packed with detailed conversations, applicable ways of thinking, and know-how that you can put into practice today, this book will definitely bring a change in your work and your life.
Now, turn to page 82, memorize the lines, and go out on a sales call.
Stop trying to sell: Aim for a long-term relationship rather than just a contract
Don’t just sell: You can benefit from following up on clients even after making a sale
No small talk: Six ways to get to the point
Don’t hesitate: A temporary closing that will make it clear if it’s a yes or a no
Don’t be indiscriminate: Three hints to help you avoid pointless sales calls
To the salespeople who brave the heat, cold, and rain to carry out their sales calls, we appreciate your hard work. This book is for all the hardworking salespeople out there! I actually started out in the sales department at Sunmark Publishing, and I used to go to bookstores to make sales calls. I had a hard time because I didn’t know what to say and hardly got any orders, and I would rather not reveal how many pairs of shoes I wore out. I delved into the production of this book, wishing that I could have read it during those days. It’s full of specific examples and know-how that you can put into use today! Salespeople, you have to read it!