Sunmark Publishing Rights Highlights
and NEWS Mail--August 2015 Issue

201508Summer has come.
For us, summer means the season of two book fairs in East Asia: the Tokyo International Book Fair (TIBF) and the Beijing International Book Fair (BIBF). The Tokyo Fair was held in the first week of July, and now we’re getting ready for the upcoming Beijing Fair to be held from August 26th to 30th. This will be our first visit to Beijing in two years. The Chinese market moves so quickly and the trends shift very fast as we all know, so we’re sure we’ll have a lot of fresh impact during our stay. We won’t have our own stand at BIBF, but will display some of our books in the Japanese publisher’s collective stand. If any of you are coming to BIBF and are interested in meeting with us, please do let us know.

If you have any questions or inquiries about this NEWS Mail, please contact Ms. Shino Kobayashi, Rights Manager(

Topic of the Month

The Life-Changing Magic of Tidying Up has reached a million in the U.S.!

Sales of the U.S. edition of The Life-Changing Magic of Tidying Up have reached a million copies! Now the book is ranked #2 in Amazonfs Best Seller list of 2015.
The Brazilian edition, which was published in May 2015, is selling very well, too. It ranks #1 in the Folha de S.Paulo Best Seller list and #8 in Amazon Brazil.

Hot Titles

You Can Allow the Ball to Fly Straight and Far

by Shinichi Arai


173 pages / May 2015 / 1,300 yen (w/o tax)

Steady your shots in just five minutes.


“I tried to hit it straight, but it isn’t flying straight…”
This is an issue that both pros and amateurs experience again and again. In this book, the author shares fundamentals and clearly explains the basis for improvement, regardless of body type and experience. He has shared this same information with his many students, including children, women, seniors, and even golf pros. Important tips for hitting the ball straight include:

Addressing proper positioning
Making sure to swing through the impact zone
Feeling the club’s center of gravity

Your senses of sight and touch are important when playing golf, and the secrets thoroughly explained in this book are done in a way that makes them easy to apply once behind the ball. Just spending some minutes at home digesting these drills will bring immediate improvement to your game. Beginners, retirees, and those who have lost confidence with a bad round of golf will find useful information about how to hit straight and accurate balls. See what it’s like to hit the ball clean and straight with little time and effort!

From the table of contents

Chapter 1 Feel certain about straight putts
Chapter 2 Hitting straight shots with your irons
Chapter 3 Make the ball soar with your irons
Chapter 4 Hitting straight shots anytime, anywhere
Appendix Golf rules and etiquette you should know

From the editor

Only 20 percent of beginning golfers stick with the game until they grow to love it. The other 80 percent struggle with perfecting their shot in narrow practice ranges before challenging themselves to a round of golf, only to get a terrible score, which leads them to give up the game. It was the same for me. After shooting 150 on my first round, I did many frustrating sessions at various practice ranges, but still didn’t improve. It was heartbreaking to watch everyone around me doing so well. However, reading the methods presented in this book made me feel that even somebody like me could improve!

The abundance of useful knowledge in this book is perfect for players in a slump or those who teach other players. While I was working on this book, I couldn’t keep from thinking that if improving your golf game could be this much fun and this simple, the population of golfers is sure to grow. I highly recommend that you pick up a copy.


Shinichi Arai

Shinichi Arai was born in Tokyo, Japan, in 1963. He is the chief operating officer of FLAGS GOLF SCHOOL and a member of the Professional Golfers’ Association of Japan. He was also a member of the golf club at Japan University. He is the record holder for the lowest score of 28 in golf tours within Japan. He has had an extensive career, winning the Growing Tour, participating in mini tours in Asia and America, acting as a caddie for Carlos Franco during the USPGA tour, and training junior golfers with his unique approach to the sport. He has authored many books, including Improving on the Practice Range! Golf Basics (Takahashi Shoten Co., Ltd.).

You Can Do Almost Anything If You Prepare

by Tadamitsu Matsui


189 pages / May 2015 / 1,400 yen (w/o tax)

The person who helped Muji raise their profits explains what accomplished people and corporations have in common.


The author of this book helped Muji, a large Japanese retailer, turn their business around in just two years, not only bringing them out of the red, but also allowing them to reach record sales numbers more than once. In this book, he explains how to meet large goals with small, simple steps.

I can’t make achievements in areas of interest.
There are many disturbances and issues surrounding me.
I can’t get important work done well.
I don’t get along with my subordinates.
I can’t make time for myself.

This book is for those who feel this way.

The book follows Tadamitsu Matsui through his career with Muji as he held various positions including project manager, section manager, department head, managing director and, finally, company president. After becoming president, he worked to rebuild Muji into the success that it is today. This book gives insights into the difficulties and failures he experienced along the way and describes the resulting “work philosophy” that Mr. Matsui now incorporates into his business.

– What’s important for being capable at work?
– How to be trusted by those around you
– Do you need to work on being more trusting of others?
– How to turn employees who oppose you into allies
– What to do if you aren’t sure of your subordinates’ opinions
– How to identify excellent employees
– What to do when understaffed

These are some of the many essential topics included in this book. The author says that people who get the job done are those who are well prepared. “Being prepared” involves placing responsibility upon yourself only when necessary. By coming up with a plan, you leave less room for those around you to complain, and it becomes easier for them to focus on how they can take part in moving things forward. If you are well prepared, progress will be consistent, regardless of an individual’s own ability or background. If you are unsure of the path you want to take in life and the type of relationships you want to build, whatever the circumstances, make a plan, and prepare yourself for the worst to help guide you through the process. This way, the tasks you’re not sure you’re capable of accomplishing will be easier to achieve. This book provides thorough guidance in the thought processes and methods involved in preparedness, following through with your plans and creating success at work. I hope all readers of this book will be able to make plans and meet their goals.

From the table of contents

– The secret to producing results in unlikable tasks
– Why prepare yourself?
– The most important thing for being able to do your job
– How to get others to trust you
– How a leader can trust in others more
– Two important points for assembling a winning team
– How to turn opposing employees into allies
– What you should always do when you’re making quick decisions
– How to identify excellent employees
– Things that successful people never say
– How to work without overtime
– What were you doing during Muji’s three years of recovery?
– Reflection is needed if you exceed your expectations
– Reaching goals and changing your future with the “Matsui Method”

From the editor

I grew to like Tadamitsu Matsui and Muji more and more as I worked on this book. The philosophy represented in this book is wonderful, and it’s put into practice in the Muji workplace. Everyone’s great character, love for their job and warm welcome when I went to pick up materials for this book were moving. Mr. Matsui himself came out and passed me the documents personally, while an individual from PR came to show his appreciation. While working on this book, I started to see a correlation between Muji’s success and the type of company they seemed to be internally. The secrets to being able to enjoy your job while producing real results are included in this book. I wholeheartedly recommend reading it.


Tadamitsu Matsui

Born in Shizuoka, Japan, in 1949, Tadamitsu Matsui is the chairman of Muji. After graduating from the Physical Education Department of the Tokyo University of Education (now Tsukuba University), he entered Seiyu Stores (now Seiyu). He switched to Muji in 1992 where he served as General Affairs and Human Resources Manager. During his tenure, he brought the company out of falling profits and was promoted to CEO in 2001. He was able to help Muji out of the red in only two years, bringing in record profits in 2007. He has remained in the same position since 2008. As an author, he has two books published by kadokawa Co.