How to Highlight a Book Like One of the Elite

by Eiji Doi

ISBN978-4-7631-3586-5 C0036

240 pages / October 2016 / 1,500 yen (w/o tax)

Move your life forward with “one line.” Practical reading skills introduced by one of Japan’s top book reviewers.


Reading is about finding the “one line” out of thousands that shapes your future. In this book, the editor of the popular business book review mail magazine Business Book Marathon and charismatic producer who introduces bestselling books to the rest of the world fully discloses a slew of recommended books along with useful reading tips.

Included in the appendix are the author’s “44 parts I underlined.”

From the table of contents

Preface: One line can change your life

– Just one line is enough

– Novels are for consumption, business books are for investment

– Assessment is about understanding

and more… 


Chapter One: How not to read

– It doesn’t matter whether it’s entertaining or not

– Book reviews are unnecessary

– “Read the whole book” is just a bias

– Narcissistic acts that confirm your own beliefs are pointless

– Suckers who underline surprising and likable words

– 11 strategies for gaining insight through browsing “must-read” books

and more…
Chapter Two: Don’t read fast; take your time

– Speed reading is unnecessary. Take your time with new information

– Unsuccessful people set goals to read a certain number of books per year

– Is it an easy read, or is it hard work?

– Wise people never ridicule hard workers

and more…

Chapter Three: Focus on one area at a time

– Why Boris Becker coached Novac Djokovic

– Reading tactics to improve your forte and reduce your weaknesses

– Eight areas to “practice” to reach the top

  1. Accounting and finance
  2. Strategy
  3. Marketing
  4. Operations
  5. Management and leadership
  6. Product development
  7. Statistics
  8. Economics

and more…

Chapter Four: Don’t look at results, look at causes
– The cause is the “center bowling pin”

– Unicharm will cross national borders

– Seijo Ishii likes the C-ranking?!

– The “ABC process” that KADOKAWA prefers

– What is USJ’s “center pin?”
 and more…

Chapter Five: Make something different, not the same

– Why TSUTAYA BOOKS Daikanyama expanded their parking lot

– “Differences” come from “combinations”

– The best businesspeople talk about tax reductions

– What is the upper reach of your business?

– Is it true that “the sauce is more important than the pork cutlet”? 

and more…


Chapter Six: Don’t look inside, read the background

– What you learn from the bestsellers

Gakumon no susume is Keio University’s brochure!?

– What you can learn from “My Italian”, a famous Italian restaurant in Japan

– You have to go there to experience the circumstances

and more… 


Chapter Seven: Challenge yourself to be cultured!

– Whether “intellectual curiosity” wins over “fear” 

– Money can be snatched away, but wisdom cannot

– If you strive for incompetence, take more time
– How to tackle thick books

– The more you underline, the better you will get at choosing what to underline

and more…
Final Chapter: Blue

Appendix: “44 parts I underlined.”



“Underlining areas that make you think, ‘Right, that’s exactly what I thought!’ is nothing more than narcissism. Simply reassuring yourself that you’re ‘right’ about something doesn’t promote real growth. Even when you don’t feel comfortable with what you’re reading, there can be a line that grabs your attention. These are the lines I want to underline. Underlining highlights new information, useful passages and passages that challenge our way of thinking – things that do promote real growth.” 

From the editor "Seiichi"


Which of the many business books do successful people choose to read, and how do they incorporate the acquired information into their careers? The best person to ask is none other than Eiji Doi, a publishing producer who is an expert on business books. We hope using red lines, like the one on the front of this book, to underline important words will change the rest of your life.




Eiji Doi

Born in 1974, Eiji Doi is the representative director of Elies Book Consulting Co., Ltd. and editor-in-chief of the daily book review mail magazine Business Book Marathon. He graduated from the General Policy Studies Department at Keio University. While with Nikkei Home Publishing (currently Nikkei Business Publications, Inc.) he took part in the launching of, where his novel approach to sales and his quick eye for promising books and authors made him responsible for numerous bestsellers, including The Millionaire’s Philosophy For A Happy Life (over 500,000 copies sold), and Moetan – Methodology Of English, The Academic Necessity (over 170,000 copies sold). Because of his success, he is referred to as “Amazon’s charismatic buyer.” Furthermore, he won the Company Award in 2001.


He continued to be successful in the branding and producing of numerous authors, and in 2011 produced The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, which became a bestseller, selling 1,580,000 copies. The same book has since been released in 41 other countries including the USA and Italy. The US release was featured in The New York Times and the Wall Street Journal. In March of 2015, the book reached number one on Amazon in both Italy and the USA. The book is continuing to create a stir worldwide, with sales estimated to reach 6,250,000 copies.


Business books have proven to be Eiji Doi’s speciality, with the bestselling series Saving From An Annual Income of 2,000,000 yen, selling 700,000 copies. He is also responsible for many books that have hit the top 10 lists for best-selling business books, including Extreme Training: The Essence of Failure – 23 Systematic Dilemmas the Japanese Army and Modern Japan Have in Common and Think 100,000,000 Yen in Annual Income.


Other bestselling business books and practical guides Eiji Doi has been responsible for include The Management Textbook, Guide to Funds, The Corporate Professionalism, Focus Reading, The Secrets: Even an Idiot Can Earn 10,000,000 yen Per Year!, Be More Persuasive! Speak in Public Like an Executive, World’s No. 1 Cash Rich but Dumb Japanese and An Effective Learning Method: Achieving a High Percentage of Success.