Sunmark Publishing Rights Highlights
and NEWS Mail--March 2017 Issue

Happy Valentine’s to you all— 201703a


As someone who’s very fond of quotations, I’d like to share some great ones about love to celebrate this special day.


Love doesn’t sit there like a stone, it has to be made, like bread; remade all of the time, made new. 
-Ursula K. Le Guin


There’s a long life ahead of you and it’s going to be beautiful, as long as you keep loving and hugging each other.

-Yoko Ono


Where there is great love, there are always wishes.

-Willa Cather


We tend to forget, but it will be very nice if we can show our love and appreciation to others every day in our life.

Happy Valentine’s Day.


If you have any questions or inquiries about this NEWS Mail, please contact Ms. Shino Kobayashi, Rights Manager (

Topic of the Month

We’ll attend the London Book Fair in March

Two of our staff members will visit the London Book Fair in March.  The last few years we had skipped the London Fair, so we’re very excited to have this opportunity to visit there again.  We definitely need new titles for our future translation works, and also we’d love to introduce our new titles to publishers and agents of the world.  See you all there!

Hot Titles

The Rules of the Full Moon

by Yasuyuki Sato

ISBN978-4-7631-3590-2 C0030

254 pages / October 2016 / 1,600 yen (w/o tax)

If you direct your attention to “the perfect circle,” all of your worries will disappear.


There is no such thing as a crescent moon. The moon only appears that way because of the angle at which the sun’s light hits it. Its real shape is a perfect circle, with no missing sections. Are you also only perceiving yourself and other people in sections, rather than as a whole? If you direct your attention to things in their “entirety” (answers), then the crescent moon (problems) will begin to vanish. This worldview and the counseling provided by the author have changed the lives of 150,000 people over the last 25 years.


A message from the author:

“Everybody possesses the spirit of the full moon, in other words, ‘a perfect circle,’ deep in their heart. It is in all of us, and is waiting to be realized and utilized. Imagine what would happen if we could all make use of this inner strength. Our families, our businesses, Japanese society, and all conflicts throughout the world would all improve dramatically. Don’t you think everybody would be much happier if everything went well? Even when temporary misfortunes come our way, don’t you think it will help to have this new sense of awareness?” (From the epilogue)

From the table of contents

– Your pain and troubles are caused by your “crescent moon”

– How do you drink a beer when you don’t have a bottle opener?

– Stop using your mind to understand the world, and your full moon will appear

– Are all of your shots holes-in-one?

– You desire happiness because you aren’t happy

– It only takes seconds to identify the “perfect circle”

– Are you only looking at the same picture continuously?

– Seeing a child’s “full moon”

– How to let go of things that are difficult to let go of

– If you know the answers ahead of time, problems disappear

– Exercises for identifying a “full moon”

– Rules that exceed “The rules of cause and effect” and “The rules of the mirror”

– Life is supposed to have happy endings

And more…

From the editor "Kaz"


I was surprised when author Yasuyuki Sato said, “Trying to think that way means you don’t think that way”. He also said, “telling yourself you will achieve a goal in three years means that you won’t actually achieve anything until three years has passed. Shouldn’t you just achieve your goals now?” These words were hard-hitting, and they sank in. We filled this book with similar realizations. Here I have a question for you.  How is a lighthouse able to illuminate far stretches of the ocean’s surface and our path both at the same time? The answer to this question is on page 207.


Yasuyuki Sato

Yasuyuki Sato is the founder of YS Consultant Inc. and the founder and president of IGA Inc. Born in Hokkaido in 1951, He left home and moved to Tokyo at the age of 15 to attend high school part time while also working as a dishwasher. After graduating, he became a top salesman of cosmetics and jewelry. At that time, he was also the top seller of educational materials.


In 1980, he established Japan’s first steak restaurant, called Kuishimbo. The restaurant grew rapidly due to its being the first standing-only steak restaurant that provided free rice refills. With 70 locations, the chain achieved an annual turnover of 5,000,000,000 yen, before he sold the rights to it.  With the experience he had gained, he developed the “Santa Sales Method,” which has produced several top salesmen, and he is continuously involved in giving seminars, lectures, and writing about sales.  Politicians and top businesspeople are among his many students. 


As a specialist of the mind, Mr.Sato established IGA Inc. in 1991. He developed his own method of psychotherapy that achieved great results in treating mental health and heart ailments, revolutionizing the medical industry. He has provided training assistance to entities such as ANA, Fujitsu, Tokio Marine & Nichido Fire Insurance Co., Ltd., Meiji Yasuda Life Insurance Company, and Japan Post Holdings, among others. In the field of sports, he has trained high school baseball championship schools, Japanese pro boxing champions, marathon runners and sumo wrestlers. Total participants in Sato’s training sessions exceed 150,000 individuals. As an author, his main works include A Book to Read When Your Heart is Likely to be Broken at Work (PHP), A Book to Read to Erase Financial Worries (KADOKAWA), Try to Change, One Day at a Time (MIKASA SHOBO CO., LTD), Never Say No — Extreme Sales (Kanki Publishing), You Can Easily Change the Past (Sankei Shimbun), and others.

Rule of Mirror : Complete Version

by Yoshinori Noguchi

ISBN978-4-7631-3502-5 C0030

128 pages / January 2017 / 1,200 yen (w/o tax)

Why have 90% of readers been brought to tears by this book? The moving story that sold over 1 million copies has been resurrected! Recommended by Kyocera Honorary Chairman Kazuo Inamori!


“‘Your life is just like a mirror which reflects what’s in your heart’ is the message that has the power to encourage many people.”


A housewife named Eiko, who was pained by seeing her son being bullied, learned from a consultant about the golden rule called “The Rule of  Mirror.” The application of this practice enabled a dramatic reconciliation with her father after many years of difficulty and helped solve her son’s problems with bullying.


“I cried out loud for the first time in a while.”

“I profoundly appreciated my parents.”

“I was able to forgive people whom I couldn’t forgive before.”


The Rule of  Mirror, the million-seller that made waves, is back in print after 10 years. This story is just as relevant now as ever. The well-received commentary about parent–child relationships has also been largely revised and improved. The updates make this the truly completed version of this work.

From the table of contents

◎The Rule of Mirror

◎ An explanation and postscript on how to bring happiness into your life

・Don’t just be impressed by the stories

・Life is a mirror that reflects the soul

・What difficult problems teach you

・What is true forgiveness?

・What to do before forgiving

・People who cannot disconnect themselves from their parents

From the editor "Nekoka"


I was given the opportunity to work once again on the book I edited 10 years ago. The hardest part this time was the cover design. After the book was once published, it was hard to design a new cover. But with the help of the same designer I worked with 10 years ago, we were able to come up with a full version that represents the complete work appropriately. The commentary, which has doubled in volume, is excellent. It’s a must-read even for those who have read the previous version.




Yoshinori Noguchi

Yoshinori Noguchi is a best-selling author and expert on family relationships and self-fulfillment. Though he struggled with anthropophobia (social phobia) in his high school days, he overcame that fear with a determination to research the rules of life and studied psychology and Eastern philosophy after entering university.


Having worked with Recruit, he became a lecturer on mental management. In 1999, he established a psychology consulting practice, where he began working as a counselor.


In 2003, he established a company called Coaching Management and became the leading professional in psychological coaching.


He became well known for his individual sessions as well as couples counseling and family counseling sessions. Today he operates an online self-fulfillment school.


Other than the million-selling The Rule of  Mirror (Sogo Horei Publishing), he has also authored How to Live Life Simplistically, 3 Truths, The Power of the Mind’s Eye, “Subtraction” Makes Your Life Sparkle, My Mother’s Words That Always Help Me (Sunmark), and EQ Notes That Gradually Boost Your Happiness and Success Power (Nippon Jitsugyo Publishing), among others. He currently has a free online video seminar called “Improve your self-respect and confidence with these Seven Steps to Self-Acceptance.”