Sunmark Publishing Rights Highlights
and NEWS Mail--June 2018 Issue

This April my daughter became 20 years old, which is officially Coming of Age in Japan. She now can vote, drink, and smoke if she wishes, depending on her own will as an adult.

I now have been working for almost 20 years as an acquisitions editor and rights staff member for Sunmark Publishing. Maybe, then, this year is my Coming of Age as a Sunmark person.

It’s a happy coincidence that a new fair, the New York Rights Fair, starts the 30th of this May. Sunmark Publishing has a booth, No. 214, on Level 2, so please come by to see us and let’s talk about some exciting and mutually beneficial new business!

If you have any questions or inquiries about this NEWS Mail, please contact Ms. Shino Kobayashi, Rights Manager (

Topic of the Month

We will exhibit at the very first New York Rights Fair, held in NYC from May 30th to June 1st.

The New York Rights Fair will be held from May 30th to June 1st as the first trade and licensing show in the U.S. dedicated to the buying and selling of international rights. It will take place at the Metropolitan Pavilion in Manhattan, and we from Sunmark Publishing will have a stand at the fair. It will be great if we can meet you there!

Hot Titles

Start Finishing What You’ve Started

by Toyokazu Tsuruta

ISBN978-4-7631-3677-0 C0030

206 pages / March 2018 / 1,400 yen (w/o tax)

Now is the time to move, to keep moving and get results.
Now is the time to be proud of yourself.


Are you tired of being so half-hearted?


You stop halfway through books and your studies.

You can’t put all of your heart into your work.

You’ve had no real achievements or results.

You can’t really be serious about anything.

You can’t follow things through.


This book will break you free from such a vicious cycle and teach you how to become a person who starts, follows through, and enjoys real results, regardless of your personality type or currently low motivation level.

One characteristic of people who work hard to reach their goals is something the author calls “big action.” The only way to make a real change is to take a lot of action. The secret to this is outside help, or the ability to utilize the strength of others, available systems, the environment you’re in, and other relevant information.


Those who do this get the best results. But that’s just the beginning. Outside help consists of much more than what is mentioned here.


It also includes your thoughts, feelings, and body. Actually, these are three things that you can’t completely control. You can’t stop yourself from thinking about things. You may be able to keep yourself from sleeping for a little while, but not for long. And sometimes, you can’t help but feel sad.


Author Toyokazu Tsuruta is a behavioral psychology consultant who incorporates his own experiences with half-heartedness and struggling to motivate himself, providing clear explanations for how to get moving and find your inner genius.

From the table of contents

◎ What do motivated people do?

◎ There is something more important than effort and struggle when reaching a turning point in life

◎ Relying too much on motivation will leave you defeated

◎ Half-hearted people use information incorrectly

◎ Apply signals provided by your thoughts, emotions, and body to your actions

◎ The secret words for action are “I could do it, but I don’t have to”

◎ There is a gem hidden in things you feel negatively about

◎ There is also a gem hidden in things you feel positively about

◎ There is a limit to how much willpower you can use in one day

◎ The time you feel half-hearted is your biggest chance to grow

From the editor "Catty"


This book turned into something different from what was originally planned. During one of our various meetings, Toyokazu Tsuruta told me that he has people in his life who are inconvenienced by their half-heartedness. We decided on the book’s theme at that moment. This book explains that outside help is needed to take a lot of action towards moving away from half-heartedness. Learn how to recognize these outside factors and to utilize your thoughts, feelings, and body!


Toyokazu Tsuruta

Toyokazu Tsuruta is a behavioral psychology consultant and the representative of Essential Cord. Not matching well with the small company he worked for caused him to fall into a slight depression and rethink his self-worth. He found his passion at Microsoft, where he was hired as a full-time employee. Working in HR, he took part in thousands of interviews, gaining knowledge about various career paths. He received the Asia Gold Club Award after placing in the top 3% of the company. He then started working independently and developed Essential Cord, a behavioral psychology method that can help anybody bring out the best in themselves to achieve their best results, having since helped over 10,000 people reach their goals. He also gives lectures around Japan and overseas. Having joined the world’s stage along with other great speakers, such as the mentor from the book The Secret, he is gaining recognition as a charismatic consultant and speaker. His book series that includes Things Will No Longer Be a Pain and Things Will No Longer Be Boring had over 200,000 copies printed. He also translated The Passion Test  and Breakthrough! by Janet Bray Attwood.

Why Does Your Brain Dislike Doing Certain Things?

by Michihito Sugawara

ISBN978-4-7631-3685-5 C0036

208 pages / March 2018 / 1,400 yen (w/o tax)

What has cutting-edge brain science proven about how dopamine control influences our motivation and activeness?


It’s all about immediacy, frequency, continuation, decisiveness, and being up for the challenge.

How are leading athletes, entrepreneurs, doctors, and developers able to achieve all of these? The answer is dopamine, the pleasure-providing chemical in the brain. Proper dopamine control can improve motivation and strength. The secret to turning your lazy brain into a motivated brain lies in controlling dopamine levels. In this book, a neurosurgeon provides an explanation backed by leading brain science.


This book is for those who can’t “get up and go,” those who can’t finish what they’ve started, and those who hesitate to take up a new challenge.

From the table of contents

Prologue              Why your brain denies that

Chapter 1            Dopamine controls our behavior

Chapter 2            Do it right away

Chapter 3            Do things frequently and ahead of time

Chapter 4            Keep it up

Chapter 5            Choose and decide

Chapter 6            Challenge yourself

Chapter 7            Don’t get angry

From the editor "Seiichi"


Even though you understand the importance of doing things sooner rather than later, and of decisiveness and the willingness to take up a challenge, you may find yourself unable to take that first step. This book will give you the push you need.




Michihito Sugawara

Michihito Sugawara, born in 1970, is a neurosurgeon and director of the Sugawara Neurosurgical Clinic. After graduating from Kyorin University’s school of medicine, he began working at the NCGM Center Hospital, specializing in serious brain-related ailments such as subarachnoid hemorrhages and strokes. He spends most of his time tending to emergency situations. In 2000, he started working at Kitahara International Hospital in Hachioji with the aim of developing a system that can provide a wide range of medical care including emergency and home care, and worked there for 15 years.


He bases his treatment on the personal goals of each patient, providing support that goes beyond the typical doctor–patient relationship. He opened the Sugawara Neurosurgical Clinic in Hachioji in June of 2015. There, he strives every day to provide treatment that helps patients enjoy their lives and achieve their goals. His clear explanations about the structure of the brain have won him popularity, and he has appeared on TV various times. Other works he’s published include, You Can Stop Wasting Money (Bunkyosha), Successful People Are Worriers (Kanki), and How to Eat for Optimal Performance (Poplar).