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Sunmark Publishing Rights Highlights and NEWS Mail--March 2012 Issue
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In Japan, graduation ceremonies are usually held in late March, which is different from the custom in many other countries. In this season, most students feel reluctant to part with their trusted friends, but at the same time, they begin to prepare for a new life. As part of that change, it's also a popular time to find a new place to live. It's a time when all new graduates experience a turning point that's filled with both the sadness of parting and the hope for new friends and experiences.


If you have any questions or inquiries about this NEWS Mail, please contact Mr. Ichiro Takeda, Rights Department (rights@sunmark.co.jp).

Topics of the month
A stream of Sunmark's translated books are becoming great hits with their sales surpassing the sales of the original versions!


Three of our recent translated books are selling very well in Japan and they are almost overtaking the sales level of their original versions: The Best Way to See Through a Mind (ICH WEISS, WAS DU DENKST) by Thorsten Havener from Germany has already reached 350,000 copies; Working Like Samsung by Hyungjin Moon from Korea has sold 100,000 copies; and sales of No Action, No Change! by Lee Min-Kyu, also originally from Korea, have hit 30,000 copies. Since we've been so successful in producing international bestsellers, please keep in touch and let's develop our broader network of contacts to exchange helpful information!

The Chinese edition of Why Successful Business People Use Big Wallets by Junichiro Kameda ranked in the top list in one of the biggest online bookstores in China!
The Simplified Chinese-language edition of Why Successful Business People Use Big Wallets by Junichiro Kameda (originally a 260,000-copies-sold bestseller in Japan) has been released and now is selling very well in one of the biggest online bookstores in China, "dangdang" (http://book.dangdang.com). The edition went on sale this January and soon ranked 4th in the top list, getting more than 6,000 favorable reviews. It continues to move up steadily, so we're looking forward to another successful title in the country with the largest population in the world.





Hot Titles

Your Life Deserves to Be Lived
by Yoko Matsuda
This book will help you understand the disease that currently is receiving the most attention--cervical cancer
ISBN978-4-7631-3139-3
190 pages
April, 2011
1,365 yen

Contents:
Yoko was a healthy 31-year-old when she was suddenly diagnosed with cervical cancer. Within a month, she had to choose between losing her life and losing her uterus.
She chose surgery, and when she regained consciousness her whole body was covered in tubes.
Yet the most difficult thing for her after being diagnosed with cervical cancer was the destruction of her family and the depression that followed.
Then she came to believe that she had a calling rather than an overwhelming fate.
Now Yoko constantly travels around the country, singing and volunteering in order to encourage people.
This non-fiction book about the dreams and hopes of the 39-year-old author will inspire you to take your life more seriously.

From the Table of Contents:
-Lack can later lead to joy
-Happiness and sadness go hand in hand
-Acknowledge that you are not perfect
-Happiness is living the moment to the full
-Even a cup of water has a story
-People who walk at their own pace walk farthest
-If you do not love, you will not be loved: an unchanging law
-We are all born with an inherent purpose
-Life seems fleeting from the perspective of death
-Live life to the last drop
... and many more.
From the editor:
I want many people to read this book--I have never felt so strongly about a book before. Without giving even the slightest hint of the numerous hardships that she had endured, author Yoko Matsuda spoke to me about her calling with enthusiasm and a smile. Cervical cancer has an adverse effect on the emotional stability of a woman. However, that emotional distress can be avoided with the right knowledge and prevention. I highly recommend this book to people who know someone directly affected by the disease, people with daughters, people suffering from illness and those who know them.
About the author:
Yoko Matsuda
Yoko Matsuda is a singer-songwriter. She is a committee member of the UNHCR to help refugees and a representative of the volunteer foundation Self.
After being diagnosed with cervical cancer at the age of 31, she underwent a total hysterectomy. While still suffering from the aftereffects of cancer surgery, she went through a divorce and became a single mother. Later, even as she grappled with depression, she resumed her role in society as a singer-songwriter in order to share her message, drawing on her own experience.
As a committee member of the UNHCR and a representative of the volunteer foundation Self, she is involved in helping refugees, dealing with child abuse, child care and other, similar causes.
Yoko wrote the closing theme for MBS's daily broadcast Maki Mizuno's Enchanted Restaurant, among others. The songs she has written about the darkest point in her life are very popular, and she has many devoted fans.


Author's Link:
Yoko Matsuda Official Website:@http://www.yokomatsuda.com/
SWITCH
by Kazuo Murakami
It's not about talent or destiny--it's about switching on your genes!
A world-class authority on biotechnology talks about how to make "miracles" happen.
ISBN978-4-7631-3178-2
151 pages
January, 2012
1,575 yen

Contents:
The essence of the documentary film SWITCH, which has moved audiences all over the country, has been captured in this book!
Our genes have a switch, although there are many people who aren't aware of this fact. We all imagine genes to be immutable forms that are passed down to us from our parents, but they are dynamic and can change when theyfre influenced.
University of Tsukuba Professor Emeritus Kazuo Murakami, whose noteworthy achievements in biotechnology are acknowledged around the world, provides scientific explanations using real-life examples. He talks about Junko and Momoko Suzuki, both of whom survived a major accident, and the experiences of Katsuko Yamamoto, a special-needs school teacher. He then touches on the aftermath of the Great East Japan Earthquake, life, and the soul.
-Is your genetic switch on?
From the Table of Contents:
Genes change according to whether the switch is on or off.
The state of your mind can change the way your genes operate.
New environments create new thought patterns
Children with special needs possess an amazing ability
A miracle: The sick support the healthy
Prayer heals disease and makes food delicious
Laughter is the best medicine for adding verve to your life
The tougher the journey, the greater the need to lighten up
The Great East Japan disaster awakened Japanese virtue
The soul has an eternal, undying life
From the editor:
It's likely that many people think they don't stand a chance because of the genes they inherited from their parents. Dr. Murakami demonstrates with scientific explanations that this belief is wrong. Actually, there are many people who bring their full capabilities to fruition through their own mental attitudes or by varying the environment they are in.
Using real-life examples as a basis, he talks about how people with various genetic disorders actually keep the human race from becoming extinct. What appears to be negative turns out to be positive, and positive things are founded on negative ones.
This book will change the way you perceive the world. So, will you read the book first or watch the documentary film first?
About the author:
Kazuo Murakami
Kazuo Murakami is Professor Emeritus at the University of Tsukuba. Born in 1936, he completed his doctorate in Agricultural Chemistry at the Kyoto University Graduate School of Agriculture in 1963 and went on to become a researcher at the Oregon Health and Science University in the same year. He was appointed Professor of Applied Biochemistry in 1978, and he began research in genetics. In 1983, he successfully decoded the enzyme renin, a hidden factor behind high blood pressure, gaining worldwide recognition for his achievement. He received the Japan Academy Prize in 1996, and in 2011 he was awarded the Order of the Sacred Treasure.
He has written numerous books, including The Divine Code of Life, The Divine Code of Life (2), Something Great, God Prefers Fools (all published by Sunmark), The Ridiculous Power of Life (Kodansha), Yes! Everything Will Work Out! (Kairyusha), Living with Passion, Laws of the Soul and Genes that Make Life Worthwhile (both published by Chichi) and A Million Prayers for a Miracle (Softbank Creative). The documentary film SWITCH revolves around his research in genetics and follows the lives of people who have taken hold of their destiny by switching on their genes.
Non-profit screenings of the documentary are receiving an immense response.

Author's Link:
The Heart and Genes Society : http://mind-gene.com/
"SWITCH" movie homepage : http://www.sunmark.co.jp/switch/
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