Sunmark Publishing Rights Highlights
and NEWS Mail--September 2015 Issue

201509frankWe’re very excited to have an opportunity to attend the upcoming Frankfurt International Book Fair which will be held from the 14th to the 18th of October, 2015, where we’ll visit with a rather large group of people. There will be 13 of us from Sunmark attending the fair. This is quite unusual for a publisher in Japan, where it takes 12 hours to reach Frankfurt by nonstop flight. Mr. Ueki, our president, believes everyone who works in the publishing industry should experience this book fair, the world’s oldest and biggest, at least once, even if it isn’t directly connected to his or her daily work. He believes that the overall experience will help open our eyes wide to many possibilities in the markets and will expand our horizons. We’ll share a stand with the American publisher Beyond Words at Hall 6.0. We’d love to have meetings with lots of publishers and agents. If any of you are coming to the Fair and are interested in meeting with us, please do let us know.

If you have any questions or inquiries about this NEWS Mail, please contact Ms. Shino Kobayashi, Rights Manager(

Topic of the Month

Two of our business books are selling very well in Japan


978-4-7631-3450-9.jpg  978-4-7631-3411-0.jpg

Recently two business books of ours have been selling very well in Japan. Techniques to Read Without Forgetting has now sold more than 130,000 copies and How Toyota Taught Me to Consolidate Information into a Single Page has sold more than 125,000 copies. Translation rights for Techniques to Read Without Forgetting have been sold to China, Korea, and Taiwan, and How Toyota Taught Me to Consolidate Information into a Single Page has been sold to China, Korea, Taiwan, and Thailand.

Hot Titles

How to Connect with Your Mischievous Inner Self

by Yukimasa Kinjo


300 pages / June, 2015 / 1,400 yen (w/o tax)

"A simple method to achieve happiness, which changed over 50,000 people's lives."


“Just enjoy life. We were born to have fun. Once you realize that, everything will go smoothly,” Mr. Kinjo, the author of this book, tells his readers. Diets, relationships, work, and prayer are sometimes unsuccessful for one specific reason. The author explains how you can execute a 180-degree turnaround.

Connecting with your inner self is important in achieving happiness. “Inner self” is also referred to as our essence or soul, and is not some surreal entity–it’s much more human. We have many different types of beings living within us, from the long napper to the passionate dreamer. Mr. Kinjo skillfully blends the truth of the universe with a light, humorous approach to explaining happiness. He’ll make you laugh, then cry, then laugh again as you achieve understanding concerning your innermost self. In this single book, you can experience lectures that have been described as a roller-coaster ride.

From the table of contents

– Depending too much on your inner self is depressing
– Sink more holes-in-one in life with positive thinking
– Be kind to your parents if you want to live a good life
– How to keep your temper in check
– Do you experience a feeling of luxury when you spend money?
– Purge yourself of that sullenness that can quickly complicate your life
– Know your inner self and enliven others

From the editor

I was devastated when Mr. Kinjo told me that my inner self “is always napping.” I thought that an inner self would be more divine, something to be more thankful for. In fact, I learned from Mr. Kinjo that the inner self is curious and mischievous. It wants to see, hear and know more. It’s interested in humanity. The inner self doesn’t seek the right and wrong of an issue – instead it looks at whether it inspired positive or negative thinking. Mr. Kinjo may come across as a member of a disciplinary committee, but comments such as “Your inner self will make you pay for the wrong you’ve done!” showed me his playful, joyful side. I then understood why his lectures were so popular and why he had so many enthusiastic fans. My involvement in this book helped me become aware of what is most important to me in my life. Maybe it was being with Mr. Kinjo in person, or the Okinawan atmosphere, that moved me to tears, but I will never forget the words that were spoken to me as they were so relevant to my own life. I would like to share this feeling with as many people as possible.


Yukimasa Kinjo

Yukimasa Kinjo, representative director of Enrin Corporation, was born in Naha, Okinawa Prefecture, Japan. Born with memories of being in the womb, from the age of three he spent every night in continuous dialogue with his inner spirit. He spent his childhood in and out of the offices of neurologists and psychiatrists, being called a “crazy child” whenever the adults around him heard him speak of the truth of the universe. He became a hair stylist after dropping out of university. It was at this time he realized his strange ability to help others, when he was able to relieve people’s struggles simply by touching their hair. After a while, he began to regularly receive requests to give talks and was given many opportunities to speak at large organizations and enterprises. Despite the success of his salon, he shut it down at the age of 31 in order to fulfill his purpose in life and become a full-time lecturer. Based in Okinawa, he began helping mothers, educators, managers, athletes, and the younger generation to understand why they’d arrived in this world and how to find purposes in their wonderful lives. He has guided countless people in areas including marriage, parent-child counseling, and human relations in the workplace, helping them to turn their lives around. This is the very first book he has written.

Why Are Decisive People Successful?

by Naoki Koseki


205 pages / June 2015 / 1,400 yen (w/o tax)

Whether it's a new project, a career change, relationships, love, travel, or moving, these are the four steps to quick decision making employed by successful people.


We all worry every day. That’s because we are all faced with decisions every day. It’s said that a business person makes an average of 70 decisions per day. We are constantly making decisions, at a rate of about 500 per week, or over 2,000 per month. Even when decisions only take about a minute to make, we spend over three hours a month just worrying. The difference between decisive action and a more measured approach can determine the degree of success we achieve. The reality is that many top business people make decisions at an alarmingly fast rate, and as a result achieve success. However, these people were not necessarily always so decisive. The ability to make decisions rapidly is not a function of personality or character.

So, what is the origin of this ability? What’s important is having the right tools, or in other words, using the right thought process. Simply rushing into making decisions without any thought won’t bring the desired results. If you don’t adopt the thought process needed for quick decision making, you’ll find yourself making hasty decisions that don’t hit the mark. This book provides easy-to-adopt “decision-making tools” and will help you make decisions quickly and accurately.

There are four important tips for decision-making:

– Trade-off
– The tree method
– Narrowing down
– Game theory

By learning and utilizing these four points, your decision-making skills will improve and dramatically change your performance at work. Reducing the amount of time you spend deciding will increase productivity and enhance the quality of your personal life. This book provides you with the necessary decision-making skills to save your time and improve your life.

From the table of contents

– Don’t choose the “sure thing”
– The speed and benefits of your decision making are proportionate
– Why the one who “didn’t make the cut” is important at a baseball draft
– Use the “decision-making tools” regardless of the degree of difficulty
– Follow these three steps for successful problem solving
– How to choose the perfect gift for your girlfriend
– The challenge of launching the Singapore chapter of the Albirex Niigata Football Club
– Successful people place priority on steady returns over chasing the big payday

From the editor

“Successful executives are really quick to make decisions.”
I’ve thought about this countless times while watching TV. Though I wanted to be that way, I remained the same. I was wishy-washy, worried too much, and always wished I could make quicker, clearer decisions. It was around this time that I met the author, who taught me his four “decision-making tools,” and once I put them into practice, I was able to make decisions much more quickly. These four “tools” are an important mind-set and the basis for making important decisions quickly. They can be applied to many aspects of life, from problems at work, planning, buying gifts, and party planning. Turn the time you spend worrying into extra time available to enjoy time you can enjoy.


Naoki Koseki

Naoki Koseki, born in Osaka, Japan, in 1970, is an author and businessman. He left Tsukuba University towards the end of his doctoral course in scientific research and business. He then attended business school at Waseda University, where he earned his MBA in Asia-Pacific studies, focusing on international business. He stays busy as an author outside of working at a corporation. This is his 3rd book to be published.