Sunmark Publishing Rights Highlights
and NEWS Mail--December 2015 Issue

Frankfurt Book Fair 2015 is behind us now

Another great book fair has ended successfully.  To those we met at the Fair, it was such a pleasure to meet you all.  It’s always inspiring to review books from different languages and backgrounds, and communicate with people from all over the world.  It does expand our awareness, and is an encouragement to come up with new ideas for our own projects.  We hope everyone who attended the Fair had wonderful and successful meetings—and had enough beer to last for another year!


If you have any questions or inquiries about this NEWS Mail, please contact Ms. Shino

Kobayashi, Rights Manager (

Topic of the Month

Please visit our revamped English Website

Sunmark Publishing’s English Website has had a makeover!  Now it’s easy and quick to access the information viewers needs, and simple enough for us to post what we’re really eager to announce.  This new version is user-friendly for those who are accessing it from mobile devices such as smartphones and tablets, as well as for viewers using a PC.  We hope you’ll visit us at:

Hot Titles

Aim to Be Second-Rate!

by Kenta Nagakura

ISBN978-4-7631-3486-8 C0030

253 pages / September 2015 / 1,400 yen (w/o tax)

The harshest rules of success for the world’s 99%


Kenta Nagakura has helped many people become best-selling authors, selling over 10 million books within 10 years as an editor. He also currently produces content for various publications, e-books, and owned media while acting as a consultant for individuals and businesses. Through this lifestyle, Nagakura grew to understand that “99% of the world’s people are average.” This book explains how ordinary people can succeed without trying to imitate the “elite”. This book was written for those who wish to live life freely and by their own will.



“Life is actually easy if you think about it more simply. That is what I intend to get across in this book. I really believe it’s best to think about things in a simpler fashion. All you need to do is have a firm understanding of your unique qualities and the environment you’ve been placed in, and to formulate a solid strategy. By doing so, you can easily get closer to achieving your goals using a personalized success strategy that doesn’t follow the path of others”. (From the Prologue)


“When it comes to the elite, we can’t help feeling a desire to be like them while at the same time feeling hopeless. That said, I may have pointed out a lot of harsh realities in this book, but I believe I am emphasizing a way of thinking that’s necessary for living a positive life in modern times. I have no doubt some people will feel that the content of this book contradicts a lot of what I’ve worked on as an editor. However, this book is an honest representation of my current beliefs. I tried my best in this book to summarize all that I learned in the three years since I stopped working for a publishing house.” (From the Afterword)   

From the table of contents

Prologue       Welcome to Aim to Be Second-Rate!

Chapter 1 — Walk on the wild side

The hard fact that you cannot become one of the elite

Chapter 2 — Sympathy for the devil

The darkness of an anxious information-based society

Chapter 3 — Raw power

How to form a worldview for taking control of your life

Chapter 4 — Degenerated

Fall down to “zero”!

Chapter 5 — Where is my mind?

Gain control of “words” and “money”

Chapter 6 — Vanishing point 

Accept death as a part of life

The world of books that influenced me (20 books)

Afterword     Would you like to join the “second-rate league”?

From the editor

Kenta Nagakura became a household name after he began working as an editor in the publishing industry. He grew increasingly busy upon becoming self-employed, building relationships and starting a publishing company while holding various seminars and events. Then, in the autumn of 2014, we asked him to write a book, then he agreed with  our proposal. Objectively, it seemed the perfect time for Nagakura to move on to the next phase in his career. After speaking with him, it turns out that he was actually in the process of self-reassessment. Having supported numerous people as an editor and producer over the years, he has come to understand the true nature of people and what constitutes success. His solid debut book is the result of thorough research and diligent note taking. 


Kenta Nagakura

Kenta Nagakura is a producer and content marketer born in Tokyo in 1973.

After graduating from Gakushuin University, he began working in Kabukicho,  an entertainment district in Tokyo, before deciding to go to the U.S. to gamble. After returning to Japan he remained unemployed until the age of 28, when a publishing company picked him up. He soon became the editor of numerous bestsellers. In a ten-year period, the books he’s worked on have sold over 10,000,000 copies. Kenta Nagakura currently produces content for various publications, e-books, and owned media while acting as a consultant for individuals and businesses.


During the recession, “when even selling 30,000 copies was considered a best-seller,” Nagakura managed to sell 50,000+ copies of more than half of his publications. He also has a reputation among the individuals and businesses that have used his content for branding. He has great respect for music producer Rick Rubin. He loves music and listens to punk, rock, jazz, and hip-hop — anything but classical. He believes distributing e-books can be a freedom of speech, so, he is independently publishing e-books on a monthly basis. His hobby is work. He is married with one daughter.

Important Life Lessons I Learned from the Superelite

by Kaoru Nakajima

ISBN978-4-7631-3494-3 C0030

173 pages / October 2015 / 1,500 yen (w/o tax)

37 hints for making yourself the best you can be, learned from elite friends from around the world


Are you living life to the fullest? The definition of “the good life” differs from person to person, but according to the author, Kaoru Nakajima, it’s about “realizing your talents as much as possible, being useful to others, and being thankful every day no matter what occurs.” In order to do this, it’s important to stay positive, focus on who you are now, and work diligently towards becoming the person you want to be. No matter how far away they may seem, not only is there a way to reach your goals, you may even find an unexpected way to set yourself off on the right path. This is something you can learn from how the elite live their lives.
The author refers to an “elite” individual as “a person who has their mind set on a clear goal and works earnestly towards it.” You don’t need to be rich, a company owner, a Hollywood star, or a famous athlete. However, that doesn’t mean this is an easy concept, because the number of people who actually stick with their goals is relatively small. As a successful businessman, the author of this book has developed relationships with many elite individuals in and outside of Japan. The valuable lessons relating to personal growth that he’s learned from these experiences are collected in this book. This book features 37+ accounts from people who achieved their goals, including Mariah Carey, Roger Federer, Bill Clinton, Jackie Chan, Shaquille O’Neal, Elton John, and Michael Jackson. Every account reads like a unique, dramatic story — each one having a key moral that anyone would find helpful.


In his long-awaited book, Kaoru Nakajima, a best-selling author who enjoys his life and job to the fullest, is ready to share what he’s learned from being around top athletes, artists, supermodels, entrepreneurs, presidents, aristocrats, and other world-famous individuals. Your life will start to change drastically from the moment you begin reading!

From the table of contents

・Dreams: No matter what happens, you can never give up  — Mariah Carey

・Fate: Follow the path you have been given — Elton John

・Charisma: Have a passion that is contagious — Shaquille O’Neal

・Amiability: The true meaning of “charm” — Jennifer Lopez

・Concentration: Place all your focus on “here and now” — Roger Federer

・Instinct: The power of insight — Diana Ross

・Unpredictability: The good meaning behind “betrayal” — Bill Clinton

・Learning: The joy of gaining something you didn’t have — Carlos Moya

・Charity: Be important to someone — Jackie Chan

・Freedom: Have the strength to follow your own path without relying on others — Andre Agassi

From the editor

Kaoru Nakajima is friends with a slew of household names. If that isn’t impressive enough, the opportunities that led to these chance meetings are unique, and the many precious lessons learned from them are truly amazing. As I watched him learn so many impressive things from the many impressive people he regularly came into contact with, I often thought it’d be great if he wrote a book about what he’s learned. Now that that’s been done, I am overjoyed to have the completed book in my hands. You may be initially shocked by the list of big names you see in the table of contents, but what you see is true. This book contains stories that were shared with Nakajima while meeting for food and laughter. This book is interesting even as a casual read, so it’s definitely worth a trip to the bookstore. My personal favorites include the accounts by Carlos Moya and the previous CEO of Zenith Watch Company, Thierry Nataf. I am eager to hear which stories you relate to the most!


Kaoru Nakajima

Kaoru Nakajima, born on March 7, 1952, wrote “Good-by morning” which won the Grand Prize at the 7th World Pop Song Festival. In 1982, he began working with the multi-level marketing company Amway, where his annual turnover reached around nine billion yen. Traveling around the world for business allowed him to expand his network to surprising proportions, meeting pro athletes, world-famous singers, artists, and the like. When he isn’t busy networking, he lends his support to companies that train seeing-eye dogs. Kaoru Nakajima’s books — all of them bestsellers about the philosophy of a challenging and positive lifestyle — include, It’s Never Too Late to Start! (Vols. 1 & 2), Money Philosophy, Simple Rules to Success, You Are the Only One Who Knows the Answer (Sunmark paperback), Destiny Is Waiting for You to Decide, The Laws of  the Universe, the Heart that Attracts Its Desires, and The Secret of the Ages (supervised translation) (Sunmark hardcover).