Sunmark Publishing Rights Highlights
and NEWS Mail--December 2014 Issue

978-4-7631-3202-4As the season changes from autumn to winter, the air seems to become clearer and we can see many beautiful leaves turning red here and there around town. At such a time, it’s hard not to think about going out for a walk with a camera. At Sunmark Publishing, there’s an in-house photo club, and some of the members hold photo sessions periodically. They exhibit photos of Sunmark’s books on our official Facebook page. Also they sometimes become assistants as professional photographers in making books. For example, the leader of the club took a picture of the author for the cover of Being Hungry Makes You Healthy. The author looks like he’s in his 30s in the photo, but actually he’s 50. It shows the effect of his health method well and makes a big impact on readers, so the title has sold more than 500,000 copies in Japan. Though you donft need to use a camera so seriously, you can enjoy taking photos of anything you like.

If you have any questions or inquiries about this NEWS Mail, please contact Mr. Ichiro Takeda, Rights Department (rights@sunmark.co.jp).

Topics of the Month

This year’s bestselling translated book from Sunmark, E-Squared, has reached sales of 230,000 copies in Japan!

Since we released the Japanese version of E-Squared–originally a bestselling title from Hay House in the U.S.–sales have steadily increased and now have reached 230,000 copies in Japan in just 6 months. We’re planning to do continuous sales promotions, so we’re looking forward to seeing that number grow even larger in the future.

The U.S. version of our million-selling title The Life-Changing Magic of Tidying Up has been chosen as the Best Book of 2014 in the “Crafts, Hobbies and Home” category on Amazon.com! 

As we announced in our last NEWS Mail, the U.S. version of The Life-Changing Magic of Tidying Up by Marie Kondo is now becoming a very popular success and it’s already marked a milestone by being selected as the Best Book of 2014 in the “Crafts, Hobbies and Home” category on Amazon.com. Now requests to interview Marie Kondo are coming one after another, not only from the media in the U.S. but also those in other countries such as Italy. We expect that the response to the book will become greater all over the world.

Hot Titles

Don't Underestimate the Importance of Your Immune Strength!

by Yuichiro Yazaki

ISBN978-4-7631-3386-1

199 pages / September 2014 / 1,400 yen (w/o tax)

Strengthen your body's immune system before it's too late.
How to get healthy to the "cellular level" according to an immune specialist

Description

Unfortunately, even those who wish to get healthy are overlooking what’s most important for their body. Although they’ve heard of this essential information before, people ignore it while trying various health methods with little to no success. This is all too common.

The most important thing that people are forgetting is immune strength. This is most important for enhancing and maintaining our health. The author of this book, Yuichiro Yazaki, believes that it is imperative for anyone undergoing medical treatment, especially those with cancer, to understand the importance of their immune strength.

The immune system is an inherent structure of systems and processes in the body that helps us to maintain and foster our health. Not only does the immune system protect our body from unwanted foreign bacteria and viruses, it helps to reject the 5,000 different types of cancer cells that are produced daily inside of the body. If it weren’t for our immune system, we would constantly be vulnerable to a host of illnesses, and cancer would advance and spread at an alarming rate.

Our ability to live healthy lives is directly related to the strength of our immune system. So how can we strengthen our immune system? The answer lies in the book’s key phrase, “stimulation of the boss cells.” Recent research has revealed that these “boss cells,” or “dendritic cells” as they are known to professionals, work to coalesce the cells of the immune system, thus dictating the strength of the system.

Stimulating the boss cells is actually extremely simple. It’s all about diet and exercise; that’s all there is to getting healthy. Incorporating more fermented foods like natto, kimchi, and yogurt into your diet can improve bodily strength and health, as these are “foods that stimulate the boss cells.”

The body replaces its cells every 100 days, but those who continuously eat junk food, or “incorrect food,” will be left with a body made up of “weak cells” produced by this junk food. In this book, Dr. Yazaki explains the importance of eating foods that stimulate the boss cells in order to keep your body free of these weak cells.

As an immune specialist who has helped numerous patients beat cancer, Dr. Yazaki has written a book on how to improve our health to the “cellular level” that is worthy of attention. You can put this information into practical use to improve your health starting today.

From the table of contents

– The innate function that protects the body
– Pollen allergy breakouts are not triggered by a high pollen count
– Be as healthy as those who eat miso soup
– Make sure to hydrate yourself before you’re thirsty
– “Boss cells” can be conditioned into working as a medicine
– Brushing your teeth twice rather than once a day is largely more effective
– Yawn or use the toilet whenever you need to
– Eating breakfast is the strongest tool for balancing your immune system
– Don’t eat ice cream after a bath; eat yogurt
– It’s best to eat vegetables that have a strong aroma without removing the skin or peel
– The healthiest food is “natto kimchi”
– Your vegetable-to-meat ratio should be 2:1
– Choose chicken meat to recover from fatigue
– You won’t get any results without exercise
– Stop exercising once you “feel the burn”
– With better health, your life will improve by 120%

From the editor

When I first read Yuichiro Yazaki’s book, I was sold and thought, “I’ve found a true health-management method!” This is due to the fact that it was the first time I’d encountered a method that involves strengthening your body to the “cellular level.”

Additionally, this book taught me the importance of immune strength. I had been involved in the production of a number of health books and had worked with many doctors but had never recognized the importance of immune strength. I was, in fact, underestimating the importance of my own immune strength. The stimulation of the “boss cells” is what promotes immune strength.

This book is worth reading even if only for the information about which foods promote the stimulation of the boss cells.

Author:

Yuichiro Yazaki

Yuichiro Yazaki, a doctor and the representative director of tella, inc., was born in Nagano Prefecture, Japan, in 1972.

In 1996, he joined the surgical team at Tokai University Hospital, but had an epiphany that motivated him to resign from his position soon after. He realized, “Some lives can’t be saved. With biotechnology, I want to change the limitations of medical care.” After working as a contributing researcher in the cell processing research division of the Institute of Medical Science at the University of Tokyo, he founded tella, inc. in 2004.

Applying his experience as a doctor, and working together with other doctors and researchers dealing with immune treatment around the country, he established a research society that deals with the development of cancer treatment. He has attracted attention to research and development related to immune cell cancer treatment, namely, a dendritic cell vaccine called Vaccell, and as a key player in his field of study, he is the leading provider of equipment to medical institutions and the top medical treatment provider in the country. Furthermore, his recognition as the top researcher in cancer antigens resulted in his bio-venture’s listing on the JASDAQ index of the Tokyo Stock Exchange in 2009.

While tirelessly working toward the implementation of pre-emptive medicine and “healthcare of the future” by advocating individualized medical care under the slogan “Create medical care,” he makes regular public appearances and is often quoted in the media.

Rest Assured That You Can Change Your Life

by John Kim

ISBN978-4-7631-3387-8

250 pages / August 2014 / 1500 yen(w/o tax)

All that's needed is a little courage.

Description

Many people would like to change their lives, but the number of people who feel it’s possible to make drastic changes is surprisingly small. On the other hand, there are a considerable number of people who’ve managed to dramatically change their lives. What could be the difference between these two groups of people?

The author of this book, John Kim, like many people, once reached a point in his life when he longed to effect wholesale change, wondering in agony how it could ever be possible. Mr. Kim assures us, however, that there’s “no need for concern.” Not only is it possible to change your life, all that’s needed is a little courage and a change of perspective. He explains that rather than blaming the outside environment, it’s important to muster up the courage to change your inner perspective.

Specifically, your “emotional strength,” “interpretability,” “susceptibility,” “ability to interact,” “personability,” “punctuality,” “reading ability,” and “decision-making ability” are the first eight areas to start working on in order to change yourself from within. If you can do this, your life will change drastically.

Having spent time in Asia, America, and Europe working as a researcher, his discourse on a liberated lifestyle and the philosophy of self have made John Kim very popular. The words in this book are very meaningful as they come from a man with an abundance of life experience. Reading this book will greatly impact your inner self.

From the table of contents

– You are your own worst enemy
– Even bad intentions are 1% good
– A “reward and punishment” approach is important in managing your emotions
– Be circumspect in your choice of words
– Humans act with 90% emotion and 10% reason
– Confrontation is meaningless
– Don’t say anything irrelevant
– Pray for the happiness of hostile people
– A pleasurable life comes with deciding what’s right
– Making a decision means disposing of that which is unnecessary

From the editor

This was the first time I had read over a manuscript so slowly, due in part to a desire to fully understand John Kim’s words, and also wanting to remain immersed in his world and outlook. The more I read, the more profound I found his message to be, and I was able to realize many things about myself. I hope others will be just as moved, and I encourage everyone to slowly savor this book one page at a time.

Author:

John Kim

John Kim is a South Korean-born writer who came to Japan as a government-sponsored foreign exchange student. Completing his doctoral coursework in mass communications at Indiana University, he also obtained a doctorate in political integration at Chuo University in Tokyo, Japan.

His extensive occupational history includes working as a post-doctoral researcher at the Universität der Bundeswehr Hamburg, Germany; senior visiting research associate at the Oxford Intellectual Property Research Centre of St. Peter’s College, University of Oxford in England; visiting researcher at the Berkman Center for Internet & Society of Harvard University; and as a specially appointed associate professor in the graduate school program of media studies and political integration at Keio University.

He has gained considerable support for his unique philosophy and views on life, an intellectual construct developed through his experience of having worked in five countries on three continents.

Kim is also the author of publications that include A Life Without Flattery (Diamond, Inc.), Happiness Theory in the Dead of Night (Discover 21, Inc.), A Life Not Ruled by Time> (Gentosha, Inc.), and Insecurity Becomes Strength (Shueisha, Inc.).

Since 2013, Kim has spent the bulk of his time in Paris, France, and Barcelona, Spain, concentrating on writing and has begun supervising his own popular seminar designed for working adults.