72 Easy Ways to Automatically Improve Your Happiness

by Tatsuo Koyama


199 pages / February 2015 / 1,400 yen (w/o tax)

A way to get your work, love life, and finances to improve on their own, using a method that promotes neurological and psychological health.


Your happiness — or lack thereof — cannot be blamed on the environment you were raised in, nor can it be blamed on fate. With a little bit of structure, happiness is something that can be felt by anyone, regardless of circumstances. No matter what inconvenient circumstances you currently find yourself in, your level of happiness can improve naturally. In fact, creating a structured environment that promotes happiness is quite easy.

For example, try doing something different with the display screen on your phone. Something as simple as that will trick your brain into seeing something it usually finds dull and disagreeable as fun and exciting. You can change the way you react to work, dieting, and other difficulties, thereby promoting happiness and allowing yourself to live an easier life.

Another way is to eat out more with your partner or spouse. Doing this will improve your relationship and build higher levels of trust, allowing you to give your undivided attention to the things you need and love to do on the side.

This book introduces various ways to promote an improvement in your work, love life, and financial situation. These highly effective techniques are based on neuroscience and psychology; they are sure to provide palpable results to men and women of all ages.

From the table of contents

– Organize and set your priorities
– Put a reminder of your goal and dream on your phone’s display screen
– Try to think for others before yourself
– Choose a movie that has a three-act structure
– Allow extra time to do fun things on the way to work
– Don’t ask yourself, “Where do I want to go?” or “What do I want to do?”
– If you want to feel happier, divide your money between six bank accounts
– Defeat sadness by playing games
– Write about your moral code in your SNS profiles
– Clean up and change the sheets

From the editor

The first time I listened to Mr.Koyama’s seminar, I was greatly impacted. His logical and passionate talk was mesmerizing. Once I had the chance to meet him, he answered all of my questions clearly, providing explanations backed by scientific fact. It is with the same logical and clear approach that he has written this book about how to structure your life in a way that invites happiness.


Tatsuo Koyama

Born in Kagawa Prefecture in 1982, Tatsuo Koyama is a lecture consultant and the representative director of Live Create Co., Ltd. In 2003, the online game site that he self-manages received over 3,600 hits in one month, and he is responsible for popularizing the use of avatar-based chance games in the gaming world. He began working in marketing in 2005, after joining a major advertising firm developing social networking sites and games.
He began to work independently after this, and used the experience and knowledge he gained to hold nationwide lectures providing business guidance to corporate bodies in game marketing theory. Furthermore, Koyama-san uses the experience and know-how obtained in his role as a direct promoter of a foreign trading and development program for prominent figures around the globe to conduct high-quality, effective lectures. He holds popular lectures at venues like Tokyo Big Sight and Makuhari Messe, where he receives tremendous support from his large audiences. While remaining active as a lecture consultant, he continues to provide guidance to the next generation, giving lectures to audiences numbering in the thousands. By now, his knowledge has been passed on to over 50,000 people. As an author, his contributions include: Making the Most of 5 Minutes Can Be a Life Changer, You Can Drown Your Worries in the Bath (joint-publishing with KADOKAWA), and Bathroom Habits That Bring Good Luck (TAKARAJIMASHA, Inc.).