Successful Salespeople Don't Sell Products!

by Akira Kagata


159 pages / April 2013 / 1,300 yen (w/o tax)

This is the latest book from the author of Successful Salespeople Don't Beg! -- a bestseller that has sold over 200,000 copies.


It has been two years since the bestseller Successful Salespeople Don’t Beg! was published, and more than 200,000 copies have been sold. This is the latest publication from the “sales god,” author Akira Kagata. He says that the most important traits for a salesperson are love and passion. In this book, he meticulously explains how salespeople should communicate love and passion to potential customers through courtesy and manner of speaking. Furthermore, for the first time ever, the author reveals his inspiration: 11 pointers for professionals and 11 reasons for failing to sell.

From the table of contents

Chapter 1 Salespeople need love and passion
Chapter 2 Give your customers the utmost love and respect – Courtesy section
Chapter 3 The outcome of a deal is determined by the way you speak – Speaking section
Chapter 4 The reasons for sales successes and failures are rooted in our innate fearfulness

From the editor

It has already been two years since the last book, and Akira Kagata has now completed his latest work!
In this book, for the first time Mr. Kagata reveals “11 pointers for pros” and “11 reasons for unsuccessful sales” that he formulated during his years in the field. Especially when you read “the 11 reasons for unsuccessful sales,” you can understand how important it is to establish daily habits if you want to succeed in your work. I highly recommend this book for salespeople as well as people working in other fields.


Akira Kagata

Akira Kagata was born in Wakayama Prefecture in 1946. He started delivering newspapers when he was in the fourth grade, and his experience selling newspapers to everyone he met formed the foundation of what would later become the “Kagata sales method”. He went into sales when he was 23, and he continually closed deals from the very start. Mr. Kagata has worked at 17 companies, including real estate companies and as a walk-in salesman. He was the top salesman at all those companies and holds a formidable 99% success rate record. His longest perfect streak (100% success rate) lasted almost one year when he was a walk-in salesperson. He conducts sales seminars, and since 1985, he has been training salespeople to use the Kagata method. So far, he has instructed over 30,000 people at more than 800 companies, and he has nurtured numerous excellent salespeople. Companies where he has lectured have reported a doubling of sales, and there are even companies whose sales jumped to ten times the regular volume. It won’t be long before people consider him a marvelous legend and refer to him as “the sales god”. His first book, Successful Salespeople Don’t Beg! (Sunmark), is a bestseller that has sold over 200,000 copies.