231 pages / February 2011 / 1,300 yen (w/o tax)
How to become a salesperson people can't wait to buy from
The author is a businessman to be reckoned with — he has a formidable sales record with a 99% success rate. In this book he explains how to close sales deals quickly for anything you want to sell.
The attitude of many salespeople is having customers do them a favor by buying the products they’re promoting. But Mr. Kagata defines sales as “the art of introducing people to something whose value you yourself believe in and guiding them to the point where they want you to sell it to them.” This book is filled with theories, techniques, and attitudes that will help you become the kind of salesperson who always leaves customers grateful for the sale!
Chapter 1: The Philosophy — Sales is about “giving people a chance to buy from you”
Chapter 2: The Theory — Making prompt sales
Chapter 3: Turning “no” into “yes” — Don’t mistake resistance for a final decision
Chapter 4: The Secret — Guide people where you want them to go
Although I don’t have any experience in sales, it occurred to me that I could apply Mr. Kagata’s know-how to my editing work as well. What I found particularly informative were the three secrets outlined in Chapter 4: putting the customer’s happiness first, hinting at the obvious, and never giving up. If you master these secrets perfectly, you’ll not only get along with other people easily, but you’ll also be able to lead them in any direction you want!